Mojácar, one of the most emblematic destinations on the Almeria coast, has unveiled an innovative tourist initiative that reinforces its commitment to a more comprehensive, experiential and cultural tourism model. Starting this Easter, visitors will not only be able to enjoy sun and sea, but also discover the history of the municipality thanks to a system of audio guides accessible directly from the beach itself via QR codes.

This initiative allows users to listen in several languages to the history of the main monuments and corners of the old town: the Santa María Church, the City Gate, the Public Fountain, the Castle Viewpoint, the Plaza Nueva Viewpoint, the Indalo, Mariquita la Posá, the Moors and Christians Festivities and the Mojácar origin of Walt Disney. By simply scanning a QR code from their mobile phone, tourists can take an audio tour while relaxing on the sand, promoting curiosity and the desire to visit the historic centre of the municipality.

The proposal is part of a broader strategy promoted by the municipal Council to diversify the tourist offer and enhance the value of visitors’ stays in Mojácar. In addition to offering a unique sun and beach experience, this action aims to enable visitors to discover the most significant elements of the local identity in a simple and accessible way.

“With this action we want to remind our visitors that Mojácar is much more than sun and beach. Our heritage, our history and our essence also deserve to be discovered, and now we are making it available to everyone from the most visited place: the beach”, affirmed the Mayor of Mojácar, Francisco García Cerdá. “It’s an invitation to, after relaxing in the sun, go up to the old town and fall in love with our past as well.”

The Tourism Department has worked to create attractive, accessible content adapted to the new ways of consuming culture, especially among tourists who are looking for authentic experiences. The inclusion of representative elements such as Mariquita la Posá, the City Gate and the Indalo highlights local traditions and symbols that not only enrich the visit, but also highlight the uniqueness of Mojácar compared to other destinations.

“Today’s visitors don’t just want to relax, they want to learn, connect with the place they are visiting and take away more than just photos. This audio experience from the beach is a different way of getting to know Mojácar, of planting the seeds of curiosity, of motivating tourists to walk through our streets, to appreciate our history”, stated Tourism Councillor María Gracia Alarcón. “What’s more, by offering it in several languages, we broaden the reach to an international profile that increasingly values cultural tourism.”

This Mojácar project reinforces the municipality’s digital presence, integrating technological tools that enrich the visitor experience without the need for complex apps or additional devices. A simple gesture – scanning a QR code – is all it takes to begin a journey through the history and soul of Mojácar.

Mojácar, classified as one of the most beautiful villages in Spain and one of the happiest to live in, in this way reinforces itself as a destination where sun and beach tourism harmoniously coexists with culture, tradition and innovation.

Mojácar is preparing for one of the busiest Easter Weeks in recent years, with a forecast of a very high hotel occupancy rate and many establishments near to full capacity.

The combination of tradition, culture, privileged climate and a quality tourism offer has once again made Mojácar one of the Mediterranean’s favourite destinations.
According to data gathered by the Tourism Department, many hotels will reach 90% and 100% occupancy on Maundy Thursday and Good Friday, and others will exceed 85% in their average bookings for the whole week.

At the same time, some recently opened accommodation and several tourist apartments are still offering availability, which represents an opportunity for last minute visitors.

In addition to the excellent tourist response, Mojácar presents a full Easter Week programme with religious and cultural events in the heart of the old town. The processions on Maundy Thursday and Good Friday will mark the most emotional moments, starting from the Santa María Church and going through the municipality’s most emblematic streets.

The spring-like weather will be another of the main attractions, with temperatures forecast to be between 22 and 25 degrees and no rain, ideal for enjoying both the religious events and the beach and open-air leisure.

The Local Council has activated a special mobility plan, reinforcing public transport between Mojácar Pueblo and Mojácar Playa for the enjoyment of both visitors and residents of the municipality

Francisco García, Mayor of Mojácar, has been very positive about the response from the tourism sector: “Easter Week once again positions Mojácar as one of the leading destinations in the Mediterranean. Our offer combines tradition, culture, beach and fine cuisine, and that translates into an almost full occupancy rate”.

Tourism Councillor María Gracia Alarcón highlighted the joint work that has made this success possible: “These figures are the result of coordinated work between Mojácar Council, business owners and tourism promoters. Mojácar offers much more than sun and beach, and increasingly more visitors are discovering it all year round, not just in summer.”.

With all these elements, Mojácar approaches an Easter Week marked by the high number of visitors, the quality of its tourism offer and the deeply-rooted nature of its traditions. The municipality thus reaffirms its commitment to a sustainable, welcoming and quality tourism model, consolidating itself as an essential destination not only in summer, but also at key times of year such as this Easter Week.

Mojácar dedicates a plaza to Antonio Bonet Correo, a great figure in spanish art with a strong link to the municipality next Tuesday 15th of April at 5pm. Mojácar Council will pay tribute to the renowned art historian Antonio Bonet Correa, with the unveiling of this dedication in his memory and the official designation of the Plaza Antonio Bonet Correa, located in the Calle Salvia, a symbolic place next to the sea which from now on will bear his name.

Antonio Bonet Correa (1925-2020) was one of the great restorers of art historiography in Spain. An academic, professor and director of institutions such as the San Fernando Royal Academy of Fine Arts and the Madrid Museum of Contemporary Art, he introduced new ways of interpreting art, connecting it with architecture, sociology and critical thought. His legacy also included the defence of artistic heritage, research into the Andalucian Baroque and the promotion of new aesthetic trends.

His link with Mojácar dates back to 1965, when he arrived in the municipality accompanied by his family. He discovered the village thanks to the geographer Horacio Capel, and from then he maintained a deep connection with its people, its architecture and its surroundings. He was a regular in the municipality for decades, actively participating in its cultural life, chairing the Mojácar Art Courses and promoting the arrival of great artists to the municipality.

The Mayor of Mojácar, Francisco García Cerdá, highlighted that: “Antonio Bonet Correa was able to see in Mojácar not only its scenic beauty, but also its value as a meeting point between tradition and modernity. He was an essential pillar in the promotion and dissemination of art in our municipality. With this square, we leave a record of his mark on our history and our way of understanding culture.”

Pedro Bonet, professor of recorder and director of the Baroque Music Group La Folía, and Antonio Bonet Correa’s son, commented: “My father was a restorer of the history of art in Spain, and his dedication was tireless up until his death five years ago. We are very grateful to the Local Council for this gesture that recognises not only his figure, but that of all those pioneers who were committed to the culture and beauty of Almería.”

Mojácar Council invites residents and visitors to take part in this emotionally charged event, marking another step in the locality’s commitment to cultural memory, art and the figures who have contributed to its enrichment.