City News

The First Local Women’s Association is Presented in Mojácar and the Local Council Restores a New Area of Tourism Interest

The first women’s association of the locality has been presented in Mojácar, and which with the name “Mariquita La Posá Women’s Association, got underway with a public act at the foot of the cave around which was formed one of the municipality’s most famous legends.

A presentation which had a double character as Mojácar Council had for the occasion renovated this enclave and the surroundings for its incorporation into the already existing places of tourism interest and as an added value to the numerous points of interest in Mojácar’s cultural offer.

The event was attended by Nuria Rodriguez Martin, Mayor of Berja and Equality Deputy; Yolanda Fernández, Director of the Equality and Family Department; Francisco García Cerdá, Councillor Attached to the Mayor’s Office in Mojácar Council; the association’s governing board, as well as many members of the public, among whom were Mojácar Mayor Rosa María Cano and members of her governing board.

When it came to the speeches, Francisco García Cerdá wanted to thank the Almería Provincial Council for the support received for this initiative of Mojácar women, pioneers in the locality, as well as the municipal enhancement of another attraction of the municipality’s heritage, in this case a magical place recovered from tradition. For his part, from the local council, Francisco García Cerdá publicly offered the support of the local authority so that they continue with their activity.

Raquel Jiménez, Secretary of the association, highlighted the union, strength and creativity that arose thanks to the Ferrero Rocher Christmas award, “a magical Christmas that we intend to extend throughout the year”, and from which stemmed the idea of the association’s creation.

For her part, the Mariquita La Posá President, Ginesa María Montoya García, after thanking the local council for their unconditional collaboration and the Provincial Council for their support, expressed her satisfaction towards the members making up this association: women dedicated to rescuing the Mojácar traditions, “their customs and the extensive cultural heritage of the village that will only be possible “with everyone’s support.” An association that was born “open, participatory, apolitical, open to dialogue and independent.”

Despite its short life, they have been in charge of decorating the indalos distributed around the old town, giving them themes, according to the occasion, and they have recovered the age-old custom of the Christmas bonus and the carnival masked parade, among other performances.

At the same time, Mojácar Council has proceeded around the cave to recover the vegetation, creating a small garden, installing iron benches at the higher points, lighting and installing large old photographs in which young people can be seen in the cave and a sign explaining the legend, underlining its beauty and its magic.

The legend of Mariquita la Posá (or the newly-wed), tells a story from many years ago in which an old alchemist lived in the mouth of a cave, located on a slope that puts us at the Plaza Nueva viewing point. An epidemic of plague that was devastating the population of Mojácar was the reason why María, Mariquita, a beautiful young local woman, bravely decided to marry the old sorcerer who possessed the infallible remedy that would alleviate this evil. After the marriage, the alchemist, fearful of his wife’s flight once she had got hold of the “secret”, day after day put off giving María the remedy for the village’s suffering. The woman, eager to free the population, one night when the sorcerer was sleeping, steeling herself with courage seized the pot which contained the life-saving liquid, thus exorcising the village from its terrible punishment. Fearing the revenge of the magician upon waking up and knowing the truth, she poured the liquid inside his mouth in order to rid herself of him for good. Due to impatience and enthusiasm, on shaking the jar, a drop of the concoction fell on her right hand, leaving a hole, and casting a spell on her forever. And they say that the two are still there, “bewitched” … and that on the nights of a full moon you can see Mariquita prowling around the streets of the village lamenting her ill fate… The people of Mojácar, grateful, on passing by the cave used to sing: “Come out, come out Mariquita la Posá, the one with the “pierced” hand, and if she didn’t have it the whole village would perish.”

City News

Mojácar Finalizes the Restoration of a Great Symbol: the Pirulico Tower

Mojácar finalises the restoration of the Pirulico Tower, one of its great historical symbols

The Pirulico Tower, one of the most representative monuments of the Mojácar coastline and of Moorish defensive architecture in the Levante area of Almería, is now open to the public following the completion of the restoration work carried out over the last month.

The project, financed with a total investment of 16,575 euros, has allowed the consolidation of the tower’s upper skylight, improved accessibility with the installation of new handrails, and incorporated efficient solar lighting, all while respecting its status as an Asset of Cultural Interest (BIC) and adapting to the regulations for the protection of the land and the natural surroundings in which it is located.

Francisco García Cerdá, Mayor of Mojácar, gave a very positive evaluation of the completion of the project: “Restoring and preserving the Pirulico Tower is not only an institutional responsibility, but also an act of respect for our history and our identity. With these works, Mojácar takes another step forward in its commitment to a sustainable tourism model, where heritage is the focus. Now, this icon is once again an accessible, safe place, ready to continue exciting those who visit us.”

The installation of efficient solar lighting not only guarantees the energy sustainability of the monument, but also completely transforms its presence in Mojácar’s nocturnal landscape. Thanks to this undertaking, the Pirulico Tower becomes a visual landmark visible from much of the coastline, especially from the municipality’s most visited beaches. This scenic effect creates an emotional connection between the visitor and the heritage, inviting them to rediscover the local history in a new light, literally. The tower, now also the focus at dusk, adds a new attraction to Mojácar’s tourist offer, extending its enjoyment beyond the daytime.

The project also strengthens the municipality’s tourist and cultural offer, integrating this spot into already consolidated interpretative and hiking routes in the area. In the words of the Tourism Councilor, María Gracia Alarcón: “The Pirulico Tower is much more than a historical construction; it is one of the main attractions for those who choose Mojácar in search of authenticity, landscape and history. With this action we guarantee its preservation and improve the experience of those who visit us, reinforcing Mojácar’s image as a destination where the past is experienced with a future.”

The tower, located in the Bordonares area, is part of the inventory of municipal facilities and is situated in an enclave of high environmental value, designated as Non-Developable Land of Special Protection. The works have had the pertinent authorizations, including that of the Regional Ministry of Sustainability and the Environment, complying with the regulations for the visual and landscape protection of the surroundings.

With the reopening of the Pirulico Tower, Mojácar consolidates a line of work focused on the enhancement of its historical and natural heritage, integrating it respectfully into the municipality’s tourism and cultural strategy.

City News

New QR Audioguides to Discover its Heritage From the Sand in Mojácar

Mojácar takes its history to the beach: new QR audioguides to discover its heritage from the sand

Mojácar, one of the most emblematic destinations on the Almeria coast, has unveiled an innovative tourist initiative that reinforces its commitment to a more comprehensive, experiential and cultural tourism model. Starting this Easter, visitors will not only be able to enjoy sun and sea, but also discover the history of the municipality thanks to a system of audio guides accessible directly from the beach itself via QR codes.

This initiative allows users to listen in several languages to the history of the main monuments and corners of the old town: the Santa María Church, the City Gate, the Public Fountain, the Castle Viewpoint, the Plaza Nueva Viewpoint, the Indalo, Mariquita la Posá, the Moors and Christians Festivities and the Mojácar origin of Walt Disney. By simply scanning a QR code from their mobile phone, tourists can take an audio tour while relaxing on the sand, promoting curiosity and the desire to visit the historic centre of the municipality.

The proposal is part of a broader strategy promoted by the municipal Council to diversify the tourist offer and enhance the value of visitors’ stays in Mojácar. In addition to offering a unique sun and beach experience, this action aims to enable visitors to discover the most significant elements of the local identity in a simple and accessible way.

“With this action we want to remind our visitors that Mojácar is much more than sun and beach. Our heritage, our history and our essence also deserve to be discovered, and now we are making it available to everyone from the most visited place: the beach”, affirmed the Mayor of Mojácar, Francisco García Cerdá. “It’s an invitation to, after relaxing in the sun, go up to the old town and fall in love with our past as well.”

The Tourism Department has worked to create attractive, accessible content adapted to the new ways of consuming culture, especially among tourists who are looking for authentic experiences. The inclusion of representative elements such as Mariquita la Posá, the City Gate and the Indalo highlights local traditions and symbols that not only enrich the visit, but also highlight the uniqueness of Mojácar compared to other destinations.

“Today’s visitors don’t just want to relax, they want to learn, connect with the place they are visiting and take away more than just photos. This audio experience from the beach is a different way of getting to know Mojácar, of planting the seeds of curiosity, of motivating tourists to walk through our streets, to appreciate our history”, stated Tourism Councillor María Gracia Alarcón. “What’s more, by offering it in several languages, we broaden the reach to an international profile that increasingly values cultural tourism.”

This Mojácar project reinforces the municipality’s digital presence, integrating technological tools that enrich the visitor experience without the need for complex apps or additional devices. A simple gesture – scanning a QR code – is all it takes to begin a journey through the history and soul of Mojácar.

Mojácar, classified as one of the most beautiful villages in Spain and one of the happiest to live in, in this way reinforces itself as a destination where sun and beach tourism harmoniously coexists with culture, tradition and innovation.

City News

Mojácar Reinforces Its Position as a Destination of Excellence for Easter

Mojácar reinforces its position as a destination of excellence this Easter

Mojácar is preparing for one of the busiest Easter Weeks in recent years, with a forecast of a very high hotel occupancy rate and many establishments near to full capacity.

The combination of tradition, culture, privileged climate and a quality tourism offer has once again made Mojácar one of the Mediterranean’s favourite destinations.
According to data gathered by the Tourism Department, many hotels will reach 90% and 100% occupancy on Maundy Thursday and Good Friday, and others will exceed 85% in their average bookings for the whole week.

At the same time, some recently opened accommodation and several tourist apartments are still offering availability, which represents an opportunity for last minute visitors.

In addition to the excellent tourist response, Mojácar presents a full Easter Week programme with religious and cultural events in the heart of the old town. The processions on Maundy Thursday and Good Friday will mark the most emotional moments, starting from the Santa María Church and going through the municipality’s most emblematic streets.

The spring-like weather will be another of the main attractions, with temperatures forecast to be between 22 and 25 degrees and no rain, ideal for enjoying both the religious events and the beach and open-air leisure.

The Local Council has activated a special mobility plan, reinforcing public transport between Mojácar Pueblo and Mojácar Playa for the enjoyment of both visitors and residents of the municipality

Francisco García, Mayor of Mojácar, has been very positive about the response from the tourism sector: “Easter Week once again positions Mojácar as one of the leading destinations in the Mediterranean. Our offer combines tradition, culture, beach and fine cuisine, and that translates into an almost full occupancy rate”.

Tourism Councillor María Gracia Alarcón highlighted the joint work that has made this success possible: “These figures are the result of coordinated work between Mojácar Council, business owners and tourism promoters. Mojácar offers much more than sun and beach, and increasingly more visitors are discovering it all year round, not just in summer.”.

With all these elements, Mojácar approaches an Easter Week marked by the high number of visitors, the quality of its tourism offer and the deeply-rooted nature of its traditions. The municipality thus reaffirms its commitment to a sustainable, welcoming and quality tourism model, consolidating itself as an essential destination not only in summer, but also at key times of year such as this Easter Week.